So I’m eating lunch today, reading my usual overload of information and content on the web, and I see that Subway just released a statement about their “Footlong” subs.
Funny, because I’m still not getting the joke here, but all the conjecture certainly makes for great fodder on my blog!
The executive from Subway is trying to deny that the word “Footlong” isn’t really about the actual size. Huh? Maybe I’m missing something here sir… doesn’t EVERY ONE of your advertisements have a clear message that the subs are really a foot in length?
The “Fydollah foolong” song is like a drill in my skull, and I clearly recall seeing Justin Tuck and other well-known athletes doing the footlong hand signal, letting me know the sub is (this big).
The official subway response to the complaints is …
With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length.
Just to make sure I’m not seeing things, I did a quick search on Google and I clearly see the 1 foot indications on every promo, take a look below and see!
So, is there no truth in advertising? Does the extra inch of bread, meats, and cheeses really bust your financial models? Would it bankrupt you to make the g_ddamn sandwich a real footlong, actually measuring 12 inches?
I’m not making a mountain out of a molehill here, I’m just saying that you blatantly say it’s a footlong, but it’s not really? And now you’re dancing around with the ‘ol Texas Two-Step and saying that you didn’t really MEAN that. Humm… I’m not even shocked anymore.
What’s next? Is the 6 Inch combo not really supposed to be six inches? Three inches? Popkin might be able to answer that; Ouch (that was low, i’m sorry).
So if I buy into that logic, and that exaggeration is now commonplace and perfectly acceptable… then my (woah, hold on there) I know what you were thinking. Yes, it really IS a footlong!
So ok, we’re both stretching the truth a bit, but you can ask my wife! LOL
Ok in all seriousness, this is a company that has straight up lied about this for so long, and what’s funny is some teenager in Australia busted them.
Those kids will say the darndest things, and it’s typically honest in a way most companies just can’t match. You see the guy above throwin up gang signs? (the white dude)… don’t be that guy.
By Louis Wing